Customer Relationship Management is a comprehensive strategy and process of acquiring,
retaining, and partnering with selective customers to create superior value for
the company and the customer. It involves the integration of marketing, sales, customer
service, and the supply-chain functions of the organization to achieve greater
efficiencies and effectiveness in delivering customer value. It enables staff to
give off their best to customers. It helps them to deal with customers and handle problems
that they normally would have difficulty doing.
CRM methodologies are focused on building individual customer relationships for
the purpose of creating and maintain a loyal customer base. CRM software works across
all corporate departments to help harmonize customer-centric thinking in the entire
organization.
CRM provides six modules

Contact Management

Lead Management

Opportunity Management

Post Sales Management

Account Management

Dynamic user based Dash board